For given solution(s):
-Define clear and differentiated product positioning and messaging
- Build and execute quarterly and annual go-to-market plans
-Develop impactful, well-written collateral and web content
-Write compelling marketing content (e.g., white papers, case studies) and deliver value-added
webinars for prospective clients
- Plan and drive new product launches in close collaboration with product management, sales, and other
key stakeholders
- Conduct thorough market research to stay ahead of industry trends and contribute valuable insights to
CareCloud’s product roadmap planning
- Communicate key product enhancements and other relevant updates to CareCloud’s client base
More generally:
- Partner closely with broader marketing team (e.g., demand gen, email marketing, events) to support
the success of key marketing projects and drive revenue growth
- Collaborate with and support sales team by delivering innovative sales tools, customer success
stories, and sales training
- Integrate with key stakeholders across the company to spearhead and support high priority cross-
functional initiatives
More generally:
- Partner closely with broader marketing team (e.g., demand gen, email marketing, events) to support
the success of key marketing projects and drive revenue growth
- Collaborate with and support sales team by delivering innovative sales tools, customer success
stories, and sales training
- Integrate with key stakeholders across the company to spearhead and support high priority cross-
functional initiatives
Requirements
- Bachelor’s Degree and MBA
-5+ years marketing experience (2+ years in product marketing)
- Product launch experience required
- Healthcare experience a strong plus
- Can-do attitude and proactive approach to solving problems
- Excellent communication skills (written, verbal, presentation)
- Strong analytical and project management skills
- Desire and ability to collaborate effectively across offices and departments